CTG conducted research to understand how consumers' digital experience with ecommerce sites and apps is impacting their shopping habits this holiday season, in the midst of the COVID-19 pandemic. The report provides valuable insight on the following:
How COVID-19 has affected consumers' online shopping habits
Where consumers are spending their money the most
How consumers view technical issues with ecommerce sites and apps
The impact that technical issues may have on a consumers' decision to ultimately make a purchase or abandon their cart for a product on a more easily accessible platform
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