CTG Optimized an Online Pizza Ordering Platform for ADA Compliant

The client connects millions of pizza lovers with thousands of pizzerias across the country. They provide pizzerias with specialized technology, data insights, loyalty marketing, and shared services. They make it easy for customers to order from their go-to shops and discover new favorites on their mobile app and website. The mobile app is now the largest brand in the $46B US pizza market.

The Challenge and Opportunity

The client wanted a partner to help with their ADA audit for their customer and the restaurant owner portal (web and mobile application), supported on Android and iOS platforms. They wanted to ensure their applications were WCAG 2.1 compliant and accessible to all users across the country.

The client required support in understanding ADA compliance and coding standards/measures to address existing violations. They also needed help with ADA audits, with reports listing all the violations and fixed errors to be ADA compliant.

The Solution and Results

CTG, with its extensive experience in working with several companies for ADA compliance, was able to take a consultative approach for the client and explain the audit process and ADA compliance guidelines. The client was impressed with the audit procedures, compliance reporting process, and consulting/advisory approach of CTG.

We enabled the client to conform to ADA guidelines by following an approach that was a mix of automated and manual audits using various assistive technology tools. The automated audit helped identify the structural violations and issues against the recommended WCAG 2.1 guidelines for the AA level. The manual audit using the assistive technology tools helped in unearthing the contextual non-conformances. It helped ensure the application was accessible to people with various visual, auditory, cognitive, and motor impairments.

Apart from identifying the non-conformances, the recommendations on how to address the non-conformances and improve the accessibility of the application according to WCAG 2.1 AA guidelines, at an optimum cost, have been valuable to the client to enhance their business and help them in valuing every individual using their application.

Based on the sample set of pages/screens evaluated, we had reported all violations from each of our audits using various tools along with the recommendations/best practices of how each of those could be addressed and an overall compliance percentage of the application.

CTG continues to enhance the website and ensure ADA compliance in the application development phase, with successful ADA audits. We are working with the client for audits coming on a demand basis for each of their applications. The client is also planning to continue our engagement in a dedicated resource model where one of our ADA experts will be a part of their app development team to ensure ADA compliance in each aspect of their application.