Marketing and Technical Consulting Firm
CTG was engaged by a full service marketing and technical consulting firm to develop an application that would digitally coordinate meetings for one of their largest clients.
"CTG is an outstanding partner to us. They addressed our need to mitigate privacy concerns and satisfy functional requirements that our SaaS provider could not, resulting in greater efficiency for us and an enhanced customer experience and increased ROI for our clients. As a result, our biggest client continues to trust us to plan and execute their event and meeting scheduling while leveraging a powerful product suite and a touch of custom tailoring. It’s a win-win!” - Principal Partner
Challenge
The client, a full-service marketing and technical consulting firm, is responsible for digitally coordinating meetings for an American multinational technology corporation on a massive scale. These meetings have many unique scheduling requirements, such as: participant nomination by authorized personnel; validation by email before participant entry; creation and administration of meetings “on the fly;” permission for employees to perform specific scheduling functions; summarization of participation metrics; and tight integration with the technology corporation’s email, calendar, and other collaboration products.
The client’s previous vendor was unable to fully address these complex scheduling and integration requirements, so they engaged CTG to develop a custom-built application in a very short time within a strict budget.
Solution
CTG collaborated with the client daily to quickly prototype and deploy the solution using an Agile development methodology. We leveraged a diverse set of Microsoft product offerings, including SharePoint, Power Automate, Teams, Exchange Online, and a Custom Web Application and Power App with integrated security. This rapid,
low-code development approach allowed CTG to gather requirements and deliver the application in a very short timeframe. CTG has since enhanced the initial application to satisfy additional client-specific requirements. The solution has been employed since June 2021 and is being used to schedule many of the largest meetings for the technology corporation and its partners.
Prior to engaging CTG for Custom Application Development Solutions, the client had a very manual, time-intensive meeting scheduling process that was unable to satisfy all of their requirements. These pain points were regular discussion items during daily SCRUM sessions between CTG and the client. We were able to address these pain points, including the build of a custom application for meeting nomination and a simplified process for meeting creation, invitation distribution, and user registration. CTG also developed a meeting lobby to ensure the meeting link is never shared via email with unauthorized participants.
Specific benefits provided by CTG include:
- Satisfied critical operational requirements, such as mitigating privacy issues and creating scalability for different types of events and meetings
- Employed Power Automate to introduce automation and improve business performance/ productivity, such as quickly processing RSVP responses and building automatic check-in for attendees
- Streamlined self-service functionality to increase the client’s level of service and value to the technology corporation, fostering an enhanced customer experience and a stronger relationship
- Employed Microsoft tools to build a comprehensive set of applications for digitally managing a very large number of meetings and scheduling processes.