CTG Revolutionized Social Media Platform and Improved User Base for ChekMarc

Key Challenges

Lack of transparency and inefficient project management

Fragmented communication and engagement

Security concerns, lack of identity verification and content moderation

Business Benefits

Enhanced user experience with a UI overhaul, leading to higher engagement

Scalable infrastructure supporting 70,000+ users per minute

Cost-effective cloud optimization with dynamic scaling and platform security

ChekMarc was created with a vision to connect people and create communities that positively impact their lives, in order to help them achieve personal goals of their choice. It is a global social platform where anyone above 18 years of age from anywhere in the world can connect with each other in a positive, safe, and secure manner to learn about and achieve a goal, with peer guidance.

The Challenge and Opportunity

ChekMarc had envisioned building a global social media platform available both as a website and mobile app with all the features/functionalities necessary to facilitate this vision. They required a comprehensive technical solution with scalable infrastructure, compliance, and robust support.

Post engagement with a few service providers, ChekMarc understood that they did not meeting the set expectations such as:

Poor design
Missed GTM dates
Sub-standard quality of deliverables
Lack of transparency
Lack of proper project management
No single point of contact for a complete solution

The Solution and Results

CTG offered a holistic solution that was comprehensive in its features and functionalities. Our team also analyzed the requirements and created mock UI designs to help the client achieve a fully optimized solution.

As a direct result of the consultative approach, the entire platform was technically designed and engineered with proper infrastructure, compliance, and support in place.

With CTG’s User Experience-driven UI policies, the interface was significantly enhanced, leading to a substantial increase in customer engagement. Improved user experience was a huge win and made the usage of the platform much more efficient and accessible.

In terms of security and control, an AI-based approach was implemented for content moderation, marking sensitive content on the platform. The system was also integrated with KYC partners to verify the identity of registered users. This increased the immunity of the system and protected it against various security threats. The system was architected and tested to support over 70,000 users per minute.

ChekMarc was happy that CTG provided an efficient, cost-effective solution. They chose CTG to be the single service provider for building the complete platform because of CTG’s Strategy, Planning, Implementation, DevOps capabilities, along with its strong developmental capabilities.

In addition, CTG offered strategic digital marketing services that helped get the word out about ChekMarc’s unique vision to connect people & create convivial communities that can mitigate online harassment. CTG set up an integrated strategy that included comprehensive Content & SEO strategies.