Modern companies aspire to be more agile. In fact, they must be more agile.
Events like last October’s global AWS outage show us why digital agility matters now more than ever. Companies needed insight into how this affected their employees, thousands of whom were refreshing pages with no hope of them working. Today’s companies require systems that respond to crises or risk losing thousands of hours of productivity.
Software reaches half-life much faster than it used to, forcing companies to adopt newer, more capable tools sooner—especially as AI rapidly raises employee expectations for how technology should support work.
So far in this blog series, we’ve looked at how cloud infrastructure and data are the first layers in setting up this kind of agility. We compared these layers to the floors of a home, with cloud infrastructure providing the foundation and data as the first floor.
If agility is the goal, the next floor must be the digital employee experience (DEX).
DEX gives us a window into how our systems and tools are used and how they impact employee productivity. It shows us the level of adoption and potential points of friction employees face day to day. This diagnostic info is relevant in a crisis like the AWS outage, but also in adopting new tools with confidence.
Identifying Friction Before It Scales
We’ve all experienced friction in our work life: a page won’t load, a file won’t open, or software isn’t as responsive as it should be. The problem might be a network outage or a specific kind of software issue. Whatever the case, employees often feel some degree of friction in their day-to-day work.
These road bumps, as you might know from your own experience, are not just frustrating but devastate productivity.
A 2025 global study by Nexthink, a CTG partner, suggests that poor digital experiences cost a business with 13500 employees around 470,000 hours per year, the same productivity as 226 full-time employees. That percentage of lost employee time to total employee time (1.7%) doesn’t appear high, but if you translate the hours to employee cost in all layers of the organization, it could add up to tens of millions of dollars. What’s more is that these technical problems are often never reported to the help desk (some studies suggest more than 50% of incidents are never reported), leaving companies in the dark as they lose hours to the friction void.
So, what can leadership do about it? How do they get a handle on where they’re experiencing friction before it scales out of control?
A large part of the answer lies in adopting a DEX strategy, which means moving away from the broken/not broken binary of traditional IT. Instead of waiting for a ticket to be filed, leadership can use telemetry and sentiment data to see the workplace as their employees feel it.
Here’s how a mature DEX strategy plays out in practice:
- Proactive Adjustments: Rather than having an employee lose an hour troubleshooting a slow connection, a DEX solution identifies the pattern across the network. It allows IT to automate updates before the employee even realizes a problem was in their path.
- Closing the Feedback Loop: DEX combines performance data with real-time employee sentiment. It answers the question, "Is this new tool actually helping you, or is it just slowing you down?" This turns frustration into actionable data.
- Diagnostic Score: By establishing a DEX Score, companies can put a number on agility. They can see which departments are in digital flow and which are being held back. DEX scores also measure agility from an IT perspective and show which IT solutions have a good level of adoption or not.
Using DEX to Adopt Modern Tools With Agility
If identifying friction is about stabilizing now, tool adoption is about future growth. Yes, we should think about the tools we currently use and whether they’re adding value, but also how well our organization is adopting more powerful tools.
Too often, the challenges of tool adoption are treated as a training problem. We roll out a new AI-driven workflow or a cloud-native platform and wait for the usage metrics to climb, but a DEX strategy can tell us more. We can spot the hurdles that training doesn’t cover by monitoring the interaction between the user and the interface.
When an organization introduces a new AI-driven workflow, for example, the initial excitement often masks a hidden productivity drain where employees spend up to 40% of their "saved" time simply correcting or auditing automated outputs. A DEX strategy brings these rework loops to the surface, allowing leadership to identify where the tool is failing the human intent or the lack of trust in the process. I remember, for instance, a sales manager who was told to use excel for his pricing models some time ago. When we questioned why his validations took so long, we found out he was manually verifying all the calculations in the sheet with his calculator, because he didn’t trust the formulas in the sheet.
This changes how we evaluate the learning curve.
Rather than relying on a quarterly survey, leadership can access a real-time heat map of user behavior. If nearly half of a team abandons a feature in a new module within a tool, the data highlights the hurdles causing the retreat. Once the problem module is identified, it can be fixed. You move from guessing why a tool isn't being used to engineering its success or perhaps determining that the tool isn’t the right fit.
But we also know agility requires psychological safety in addition to technical access.
When new AI tools arrive, they often bring a sense of change fatigue or even fear. A DEX strategy lowers this barrier by shifting the focus from surveillance to support. We’re now making ease-of-use the main priority. We can change these new tools from a threat into a natural evolution of work if we remove the productivity penalty of learning new systems.
This is what makes DEX indispensable.
Adopting a Modern DEX Framework
We know the cost of digital friction is too high to ignore, and the pace of software decay is too fast to manage with legacy methods. Adopting a DEX framework is how an organization moves from surviving a world that’s moving away from SaaS solutions as we’ve known them to thriving in it.
The transition doesn't require a total overhaul of your IT department, but it does require a shift in perspective and focus. We want to move away from just knowing that a network disruption is happening. We want to know whether employees can actually do their jobs. Too often we hear the technical teams saying “everything is working on their side” while employees are still facing the issue on the end-user side. What matters is employee and company productivity. IT as a strategic partner to that end, not a purpose in itself. We want employees to feel supported by technology, not burdened by it. An agile company is one that values organizational capacity as its most precious resource.
More to the point: visibility through DEX is a competitive advantage. It allows you to outpace friction in ways other organizations can’t.
At CTG, once we see the friction, we help you design the remediation. This includes setting up the logistics for silent fixes and transitioning your reporting from legacy setups to modern DEX. We make sure your DEX setup is robust enough to support the adoption of new tools without the usual productivity penalty.
If you’re looking to advance your DEX strategy and gain that visibility, let us help you build it.