Oil and gas companies don’t lack ideas for applying AI to improve their operations. The greater challenge is converting promising pilots into scalable solutions that deliver value across the business.
Realizing that value starts with understanding your environment; the applications, information, people, and processes on which AI depends. Most organizations maintain an application inventory, but far fewer understand how those applications support work across the business. Without this understanding, you have a limited view of how AI can truly add value and simplify your technical landscape.
Knowing which applications IT supports is only part of the picture. Organizations also need visibility into who relies on those applications, what processes they enable, and where information breaks down between systems.
Looking at applications through the lens of the work provides a broader view of dependencies, gaps, and opportunities for AI and automation. An inventory tells you what applications IT manages. An application map shows how the work gets done through them. The question is: does your organization have an application map, or just an inventory?
Moving Beyond the Application Inventory in Practice
The difference becomes clear in practice. An application map goes beyond an inventory by documenting the relationships between systems, the information flowing across them, the people using them, the business processes they support, and the workarounds that fill the gaps.
During a recent application mapping engagement with a major refiner preparing for a large-scale AI transformation, we needed to establish a clearer picture of the technology environment on which that transformation would depend. The starting point was the organization's ServiceNow application inventory, which documented more than 400 applications.
Once we began talking with local functional and discipline experts, the landscape expanded. We identified 100 additional systems that weren’t represented in the inventory. We also found employees relying on Excel, Power BI, and Power Apps to bring together information that was incomplete or fragmented across enterprise systems.
What the mapping process revealed was the context connecting applications, people, and processes, which is where inventories often reach their limit. An inventory list can accurately represent what IT manages without showing every system or dependency on which the business has come to rely.
The workarounds we uncovered highlighted where the established technology environment wasn't fully supporting the work. In several cases, locally developed solutions had become critical to business processes that enterprise systems did not adequately address. Before replacing any of these solutions, the company had to understand whether that need could be better addressed through an existing application, a different solution, or automation.
Without this visibility, the organization risked designing AI use cases around an incomplete view of their technology environment.
AI Needs the Context People Carry in Their Heads
Understanding which systems people rely on is one piece of the puzzle. AI also needs knowledge and context that experienced employees already have.
Another example from a client environment involved a single compressor. The maintenance system referred to it as K-101, the corporate asset register called it the Unit 3 Booster Compressor, and procurement and spares used CMP-0347. Employees know all three names refer to the same physical asset, but that relationship isn't explicit across the underlying systems.
That creates a very practical problem for AI. A question using one identifier could lead AI to information available under that name while missing relevant information stored under another. An AI system could retrieve an outdated drawing if it didn't know which source contained the authoritative revision. The resulting answer could appear reasonable but remain fundamentally flawed.
For years, organizations could rely on experienced employees to resolve these discrepancies in the moment. As AI takes on more work across systems, those assumptions need to become explicit.
Start Where You Want AI to Work
None of this means an organization has to map its entire application environment before moving forward with AI. Start with a function where there is already a meaningful business priority or AI ambition. Map how that function performs its work, which applications IT supports, which additional tools employees rely on, and where information has to cross system boundaries.
With this knowledge, teams can identify where automation could have the greatest impact and where AI can move beyond answering questions to supporting operational decision making. The goal isn’t another inventory, but a view of the environment that supports modernization, automation, and AI decisions long after the pilot phase ends.
So how can you tell whether you have an application inventory or an application map? Ask whether you can answer three questions:
- Can we connect our applications to the business processes and people that depend on them?
- Can we see the tools and workarounds employees use outside our official inventory?
- Can we identify the relationships between systems that someone needs to understand to complete the work?
- Can we identify which systems contain authoritative information and how that information relates to data in other applications?
If those answers aren't readily available, you may have a strong application inventory without having a true application map.
For a deeper look at this approach, watch our latest webinar, Navigating AI Readiness: The Strategic Value of Application Mapping. We walk through the refiner example discussed here in more detail and look at how application mapping can help organizations ground AI investments in how the business actually operates.