Failing to meet customer expectations or delivering a disappointing user experience can result in losing revenue to your competitors.

Now more than ever, retailers must ensure flawless experiences for their customers. Organizations must improve their customers’ experience and drive better relationships with their audience across points of contact. Testing should be done often and in the real world, with real users, on real devices, in multiple languages. They should leverage smart tools to track customer behavior – and determine which behaviors lead to revenue.

The expertise and volume of staff required to achieve these goals, combined with aggressive timelines, and complex technical environments can strain even the best internal teams.

In this informative session, learn from testing experts how you can improve and accelerate your testing program using automation, crowdtesting and Artificial Intelligence.  We’ll discuss:

• Best practices for an effective automation program
• Unlocking the full potential of automation
• Using crowdtesting to achieve the most relevant user feedback
• Use cases for applying AI for identifying and preventing defects

We’ll share retail case studies including one retail giant that generated a 92% reduction in test cycle effort with test automation for POS.

This program is applicable to anyone in an IT, applications, or e-commerce leadership role.